What is Technical SEO and why should you care?
Technical SEO It’s the skeleton of your site, the actual code and the way it functions. When things go wrong on this side of your SEO strategy, search engines have a hell of a time trying to index your site.
And if Google has a hard time indexing you, you won’t get the pagerank you want.
Google sees sites like that as a pain in the ass and not useful to visitors. So, we’re gonna fix this by focusing on Technical’ SEO’s lowest hanging fruit. Easy to implement, free solutions that get great results.
The Money’s In Faster Page Load Times
This is the metric that can boost your conversions by a massive 7% alone.
Do the following things to see a much faster load time And a much happier Google, with higher SERP placement for you.
- Optimise your images
High-res images bloat your website and take much longer to load. Easy fix: Keep all images below 100kb each. To do this, use a non-lossy (which means no image quality loss) formats like PNGs instead of JPGs. This will reduce your image size without making it look like there are only 6 pixels in the whole thing. Use something like Convertio, it’s free. https://convertio.co/
- Use a content delivery networkCDNs are, essentially, a bunch of servers spread out across the world. You’ll reduce your load time because they use a faster server near your visitor’s geographical location, instead of calling information from a server that’s far away from your visitor. Cloudflare or Amazon Cloudfront are widely used, FREE up to a point, and you can set them up quickly.
- Get rid of website redirects for pages you want to rank highSimple as that. Serve your website to your user directly. Google likes direct access to information. So, skip domain forwarding wherever possible.
- Compress your websiteThe smaller your site files, the easier it is to load. This’ll shave a lot of time off. It’s a bit more technical as you’ll need to access your site files, but the cool people over at Gzip make it pretty simple for you.
Basically, you add this code to your .htaccess file. I’m not your developer (thank goodness for you) so I don’t know your exact case on how to get into yours. In general, you can edit the .htaccess file with the File Manager in cPanel or via FTP. And pop this in.
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/xml
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/rss+xml
# Or, compress certain file types by extension:
Make sure it’s working correctly using Gziptest.com.
So, you did all these things, how do you know they’re working?
First — page load time should be MAXIMUM 3 seconds. And anything more than 5 seconds should freak you out because Google will think your site sucks, no matter how great your content is. Your pagerank will reflect that.
You can confirm you’re getting results by testing your page speed with these free tools:
Google PageSpeed Insights
The easiest tool(s) we’ve found are the YSlow and Page Speed Plugins for Firefox/Firebug.
Firebug – https://addons.mozilla.org/en-US/firefox/addon/firebug/3
YSlow – https://addons.mozilla.org/en-US/firefox/addon/YSlow/
These will give you even more insights if you want to get your site lightning-fast.Complete